We don’t make the best hotel or rental car search engine. We do flights. We’re not shy to say that we run one of the best available out there.
So yeah, when it comes to travel affiliate programs we know our stuff. ( For instance, take a look out our post on, which became our most popular blog post ever.) Now it’s time to answer your questions about the best car rental affiliate programs. With years of experience in the travel search and affiliate industries, we hope we can help you choose the right car rental affiliate program. Here are the top contenders. It is no surprise that we highly recommend, considering that we use them for our own. They specialize in a car rental solution, which is always a good sign, offering an awesome selection with 30,000 locations in 174 countries.
Cartrawler.com Cartrawlers car hire affiliate program and white label booking engine using our car rental XML global distribution system.
Key suppliers include Budget, Enterprise, Hertz, Thrifty, etc., and their booking engine is available in 40 languages. Their reporting system is fairly attractive, easy to work with, and allows you to track your performance. Even though they are highly recommended, they are not currently accepting new affiliates until they have grown their own system.
You can register your interest in becoming an affiliate. Commission: Just like many other car rental affiliate programs, CarTrawler’s commission structure is vague. They split commission with their partners but the actual share depends on the car rental supplier the booking was made through. Is another well-established and trusted car rental search company that offers a great affiliate program. They are actually a part of the Priceline Group, which owns other travel giants such as Booking.com, Kayak, and Agoda.
So, it’s safe to say that if you go with RentalCars, you will be joining a highly trusted and dependable affiliate program. They have 214 companies in over 28,000 locations in their system and also offer a multi-lingual and multi-currency search forms. Their reporting system offers all of the essential features you might need, such as exporting to Excel, filtering, and more. Integration is fairly easy and they offer 4 different types of integration solutions: Static banners, dynamic banners, standard booking engine, and a widget.
Commission: Again, very vague and unclear. This is what they say about their commission structure. Obviously focuses on the European market, although it shouldn’t be a deterring factor given their reach to over 20,000 locations in 180 countries. Just like Rentalcars and CarTrawler, Auto Europe prides itself in working only with highly reputable suppliers and that is partly why they make our list. They offer luxury and sport cars, motorhomes, motorcycles, factory new Peugeots, and even a chauffeur and airport transfer service, which makes them unique. Their reporting is comparable to other car rental affiliate programs and their customer service ranks very high.
They claim to have the highest commission payments in the industry, although the validity of that claim is unclear. Has a network of 1,200 car rental companies in over 30,000 locations worldwide and claim to be “UK’s leading leisure car hire broker”.
Holiday Autos is trusted by some major companies, including Skyscanner, and is actually owned by CarTrawler, although its operations have been held separate since the acquisition in 2013. The company was started in 1987 and they have tremendous experience in the industry, which has been substantiated with multiple “Best Car Hire” awards. It doesn’t hurt that, through Holiday Autos, you can claim to going the “green route”, by offering hybrid cars and carbon offsetting. Commission: They claim to offer an average of £14 per booking and booking conversion rates of up to 15% Website.
Cartrawler Dollar
Is one of many “easy” brands that followed the success of easyJet and is owned by the easyGroup. They claim to follow the same principles as easyJet and promise outstanding value for low prices. Some of their selling points include complete transparency, ability to work with smaller local car rentals, and their widespread global network. They compare prices of both small and large car rental companies in over 4,000 locations and put all emphasis on finding the best deals.
They are also offering a so-called “easyCar Club” affiliate program, which is a peer to peer car rental market place where car owners can make money from their cars by renting it out to others. It’s a unique idea, but probably not something you are looking for. Commission: They promise 5% commission Website.
There are many independent car rental companies that have solid affiliate programs, such as, and more. Some of them work with 3rd parties, such as Commission Junction, so if you already have an affiliate account there you can just apply for those programs within those 3rd party affiliate marketing providers. Although this can be an acceptable solution for some of you, we always recommend using a provider that compares prices of these different suppliers we looking at car rental affiliate programs. So What is the Best Car Rental Affiliate Program? As you might guess, the best choice depends on your specific situation, i.e. Your marketing strategy, your customers, and your requirements. As we talked about in our review of the hotel affiliate programs, it’s all about answering the question of what you want to present to your visitors.
If you focus on trust and quality product, you might want to go with CarTrawler or RentalCars.com or another similarly reputable car rental affiliate program. If you want to maximize revenue in the short run, however, maybe you should consider a program that has the highest commission.
Finally, you need to consider how you want to integrate with the affiliate program. For example, if you don’t need much customization and would really just like to implement a simple dynamic banner on your website, then look for that specific solution. Finally, you should know that joining an affiliate program is not a lifelong commitment. Try what seems to be the best option for you, learn from that experience, and constantly reevaluate your options that will maximize the benefits to your website.